Three kinds of AI app
- AI feature in a normal app: summarise, classify, draft, search. Adds weeks, not months.
- AI-first product: the model is the core experience, such as an assistant or a generation tool. Adds evaluation, prompt engineering and fallback design.
- AI with your data: retrieval over documents or records, which adds ingestion, indexing, permissions and freshness.
What the build actually involves
- Choosing a model and a provider, with a fallback.
- Prompt design and structured outputs, tested against real examples.
- Evaluation: a set of cases the feature must get right, run on every change.
- Guardrails: input limits, output checks, and a clear path when the model refuses or fails.
- Privacy: what leaves your systems, where the provider processes it, and whether that is acceptable under PIPEDA or health privacy law.
Running costs most people forget
Usage pricing scales with users. A feature that costs a fraction of a cent per call is fine until it is called a million times a month. Caching, smaller models for simple tasks, and rate limits keep it predictable. Self-hosting open models makes sense at scale or for data-residency reasons, and costs engineering time to run.
What to budget for a first release
An AI feature inside an existing app: $10,000 to $40,000 in 2026. An AI-first product with evaluation and guardrails: $60,000 to $200,000. Retrieval over your own data adds $20,000 to $80,000 depending on volume and permissions. Plus monthly model costs, which we estimate in the quote.