Our Process
The four steps of our app development process, from discovery and strategy through design, development and launch, with clear scope and fixed pricing throughout.
- Fixed-scope quoteA written price and milestone plan before any work starts.
- From $4,999 CADTypical single-platform apps $5,000 to $12,000.
- You own the codeSource, designs and store accounts are yours.
- Reply within 24 hoursMon to Fri, Toronto time. Call +1 (365) 440-1786.
Every project is priced to its scope
Our prices are published: a simple iOS or Android app costs $5,000 to $12,000, an iOS and Android app $8,000 to $18,000, and a website plus both apps $12,000 to $25,000. Within those bands, we look at what you actually need and give you a clear, fixed-scope quote. It is free, it takes a couple of minutes to start, and there is no obligation. Getting a quote never hurts.
Project sizes
What a project can look like
A rough sense of the scope at each size. Your quote is tailored to what you need.
Discovery & Strategy
What happens. We learn your goals, users and constraints, then agree on scope, features and a fixed-scope quote. This is where we decide what to build first and what can wait.
What you get. A written scope, feature list, milestone plan and a fixed quote with no surprises.
Typical duration. a few days to 1 week
Design & Prototype
What happens. We turn the scope into wireframes, then a clickable prototype you can try. We test it with users where it helps, and package the result as a design system.
What you get. Wireframes, an interactive prototype and a design system your developers can build from.
Typical duration. 1 to 3 weeks
Development & Testing
What happens. Senior engineers build the app in short cycles, with the backend, APIs and integrations. We test on real devices and share working builds so you see progress every week.
What you get. A working app, tested on real devices, with weekly demo builds and clear release notes.
Typical duration. 3 to 10 weeks for most apps, longer for complex products
Launch & Support
What happens. We prepare your store listings, submit to the App Store and Google Play, and handle review. After launch we monitor the app and can keep improving it under a support plan.
What you get. A live app on both stores, plus monitoring, updates and a support plan if you want one.
Typical duration. ongoing
Clear steps, no surprises
Because scope and price are set before development starts, you always know what comes next and what it costs. If you want to change scope along the way, we quote the change first so there are never surprise invoices.
What we need from you at each step
| Step | What we need from you | Roughly how much of your time |
|---|---|---|
| Discovery and strategy | A decision maker, access to anyone who knows the current process, and answers to scoping questions | Two or three working sessions, plus review of the written scope |
| Design and prototype | Feedback on wireframes and the prototype within a few days of each review, and introductions to a handful of users if we test | One review per week |
| Development and testing | Weekly demo attendance, timely decisions, and access to any systems we integrate with | One to three hours a week |
| Launch and support | Developer account ownership, store listing approval and a named contact for post-launch questions | A few hours around launch week |
How change requests work
Ideas arrive during a build, and some of them are good. When you ask for something outside the agreed scope, we write up what it would take in time and cost, you approve or decline in writing, and only then does it enter the plan. Small clarifications inside the agreed scope are simply done. This is what keeps a fixed-scope quote fixed.
How milestones and payments line up
Each milestone has a defined deliverable you can open and check: a written scope, a prototype, a demo build, a store listing. Payment for a milestone is due when its deliverable is accepted, not on a calendar date. If you pause or stop, you keep everything produced up to that point.
What you own at each step
- After discovery: the written scope, feature list and milestone plan. You can take it to any team.
- After design: the design files, prototype and design system.
- During development: the source repository, with every demo build tagged.
- After launch: the store accounts, cloud accounts, documentation and everything above.
If you have an RFP or a formal brief
Send it through the contact page. The most useful RFPs describe the users and the outcomes you need rather than a fixed list of features, name the systems the app must connect to, and state any compliance, accessibility or data residency requirements up front. We reply within 24 hours with clarifying questions, then a fixed-scope proposal that follows the four steps above.
See what affects the price, browse our work to see the results this process produces, or read the FAQ for ownership, warranties and NDAs.
Free quote
Tell us about your app
A senior engineer reads your brief and replies within 24 hours with questions and a fixed-scope estimate. No obligation and no sales sequence.
- Written, fixed-scope quote before any work starts
- You own the code, designs and accounts
- Typical apps from $4,999 CAD
Request your free quote
Takes about a minute.
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Thank you
We have received your project details and will reply within 24 hours.