Mobile app development
How to launch on the App Store and Google Play
A smooth launch is mostly preparation. Here's the checklist a senior team runs before submitting to Apple and Google.
Before you submit
- Apple Developer ($99/yr) and Google Play ($25 one-time) accounts.
- App name, subtitle, keywords, description and category.
- Screenshots for each device size, and an app preview video (optional).
- Privacy policy URL and Apple privacy “nutrition label”.
- TestFlight / internal testing pass with real devices.
Review and release
- Expect 1–3 days for Apple review; be ready to respond to rejections.
- Use phased rollout on Google Play to catch crashes.
- Plan a soft launch in one market before global release.
Frequently asked questions
Why do apps get rejected?
Common reasons: broken functionality, missing privacy details, misleading metadata, or using private APIs. A pre-submission checklist avoids most rejections.
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